PORTFOLIO
CAMPAIGN MANAGEMENT
This campaign included influencer collaborations, POS materials, B2B newsletters and digital content localization across the Nordics.
I coordinated campaign timing, adapted HQ content to our local market, collaborated with our PR agency for events and expos, and ensured consistency across all touchpoints.
The kind of "organized chaos" I love! working with!
GRAPHIC DESIGN & CONCEPT
Haaga-Helia, 2025
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Created a concept and full campaign assets for a sustainability-themed initiative. The brief: encourage students and staff to reduce their carbon footprint through a small everyday action.
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My work included:
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Visual concept & poster design
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Instagram caption writing & campaign message
Photoshop & Illustrator-based execution
Focus on tone of voice, clarity and social activation
In this course I learned about usage of Illustrator and how to match Illustator and Photoshop in graphic design.
Also, it is not easy to start working with just a brief! With time and playing around with different ideas I came up with "W*ALK OFF" concept and started to work with the design from there.